Amplifying Inclusive Wellness Leadership with PILs
Client: Pharmacy Initiative Leaders (PILs)
Industry: Health and Wellness Leadership organization
The Objective
As an organization dedicated to connecting and elevating BIPOC pharmacy and wellness professionals, Pharmacy Initiative Leaders (PILs) recognized the need for an evolved brand presence to better reflect their vibrant community.
PILs partnered with Bloom Creative Multimedia Solutions to undergo a comprehensive rebrand journey. Through immersive discovery sessions, we unearthed the driving force behind PILs - a deep commitment to holistic well-being, cultural representation, and creating spaces for BIPOC practitioners to thrive.
Our Solution
Bloom set out to craft an empowering brand identity embodying PILs' vision of an inclusive wellness movement. The centerpiece is an eye-catching gradient logo that combines a bold ‘P’ letter with an infinite loop motif, which represents PILs' continuous cycle of growth, connection, and community.
Bloom developed a vibrant color palette to capture PILs' passion for their life's work. Dynamic gradients and shapes add visual depth while evoking the rich traditions that modern BIPOC professionals build upon. To bring the brand story to life, we developed key messaging pillars that celebrate PILs' members as “Pharmacists, Professionals, People.” On the digital front, Bloom built a brand dashboard to house all visual assets, guidelines, and templates for streamlined execution, and we designed social media templates encouraging members to showcase their journeys. These templates make it simple for PILs to crowdsource powerful user-generated content that spotlights their community.
Key Outcomes
In the first eight months since launching the rebrand, PILs has seen:
More streamlined design and brand recognition
Increased engagement and amplification of current and new members
Features in wellness publications and at events
Excitement about the organization’s work across platforms
"We love the brand style guide and colors used to reflect our mission - this is amazing work. Bloom Creative amplified what we discussed in our consultations with the branding," said PILs co-founder Joshua Blackwell. “We’re excited for our next chapter thanks to our collaboration with Bloom!“ said co-founder George Okpamen.
With their reinvigorated presence, Pharmacy Initiative Leaders is energizing an inclusive movement for pharmacy and wellness professionals.
