Creating Designs for Serenity and Wellness with Moobience
Client: Moobience
Industry: Interior Design and Wellness
The Objective
Moobience is pioneering a new frontier in interior spaces - they create custom residential and corporate designs that nurture emotional well-being through holistic environmental psychology principles. Before launching into the world, Moobience needed a strong brand identity to capture their distinct philosophy in a memorable and captivating way.
To forge an iconic presence, Moobience partnered with Bloom Creative to bring its ideas to life. In a visionary session, Bloom immersed in Moobience's world, diving into their commitment to fusing biophilic design with the science of how physical spaces shape our mental, emotional, and spiritual selves.
Our Solution
From ongoing 1:1 consultations and dialogue emerged a transformative brand identity emblematic of Moobience's mission. The logomark's calming, natural colors and modern font convey a harmonious balance and a visual embodiment of the continuous flow between interior and self. Moobience's color palette features a grounding, earthy base of mossy greens and weathered clay tones, infused with uplifting splashes of teal and cream.
To communicate the Moobience philosophy, Bloom developed key messaging anchors including engaging website copy, brand values and a strong mission statement - all inspiring clients to create spaces that attune to their desired state of being.
On the digital front, Bloom's web design and social media templates immerse visitors in Moobience's cultivated tranquility through mindful pacing, immersive photography, and calming visual accents. Potential clients can explore the website and Instagram while envisioning their customized sanctuary and ultimately feel inspired to work with Moobience.
Key Outcomes
In the first year since Moobience's brand launch, they've experienced:
Successful design inquiries that convert into clients
High-level partnerships with brands like Crate and Barrel
Boosted social media presence with quality engagement
Consistent presence at events and market popups in NYC and beyond
“Bloom Creative is the backbone of my company's brand. With Bloom, my company can stand alongside and outshine well-established brands,” said Mike Odulana, Owner and Principal Designer at Moobience. “Ashley has an eye for branding and market trends across all media platforms that can appeal to any audience. Our team absolutely loves working with her.”
With an authentic identity honoring their transcendent vision, Moobience is now a beacon guiding clients to elevate their lives through the intentional design of their environments.
